2025 Marketing Trends You Need to Know

Updated: Jan 30

AI isn’t going away. But the hype will settle, and we’ll see two camps emerge: marketers who use AI smartly and those who let it ruin their brand.

IN:

✅ AI tools that automate grunt work (think AI-generated reports, lead enrichment, and automated customer segmentation).

✅ More human oversight: Teams that invest in refining AI-generated content will outperform those who post unedited AI sludge.

✅ AI-powered inbox curation tools (because spammy sales emails are about to hit a new level of awful).

OUT:

❌ Blindly using AI for content. If your LinkedIn post reads like it was written by a robot, people will scroll past.

❌ AI-generated ‘personalized’ marketing that still feels soulless.

❌ Manually compiling reports when AI can do it in seconds.

By mid-2025, bad marketers will struggle to rebuild their creative thinking. Good marketers will get job offers left and right.

Product-Led Growth (PLG):

✅ PLG continues to thrive in SaaS, especially for products with strong network effects.

✅ Free trials, freemium models, and self-serve onboarding will dominate.

✅ The best PLG companies will double down on in-product marketing, turning users into advocates.

OUT:

❌ PLG-only approaches that ignore sales and marketing support. As competition increases, companies will need hybrid growth models.

❌ Relying purely on virality—word of mouth is powerful but not a standalone strategy.

❌ Weak onboarding experiences that fail to activate users quickly.

Sales-Led Growth (SLG):

✅ High-touch, enterprise-focused sales cycles remain essential for complex B2B products.

✅ AI-powered sales tools help reps close deals faster.

✅ Account-based marketing (ABM) grows in importance as companies target fewer, higher-value leads.

OUT:

❌ Cold outbound sales without personalization. Buyers are tired of generic pitches.

❌ Sales-led approaches that ignore product usability—high-friction adoption won’t work anymore.

❌ Over-reliance on large sales teams while ignoring scalable inbound strategies.

Marketing-Led Growth (MLG):

✅ Demand generation becomes more sophisticated, blending brand storytelling with direct response tactics.

✅ Community-led growth rises, with brands fostering engaged user groups to drive adoption.

✅ High-quality content marketing (not AI fluff) still wins.

OUT:

❌ Spray-and-pray marketing campaigns with no clear ICP (Ideal Customer Profile).

❌ Over-reliance on paid ads without an organic content strategy.

❌ Ignoring marketing’s role in retention—keeping existing customers engaged is as important as acquiring new ones.

2025 will be about filtering out noise and focusing on what actually works.

AI isn’t replacing marketers—but marketers who rely on AI too much will fail.
Attention spans are shorter than ever, so make your message simple and loud.
Brand is everything. Without it, you’re just another product in the AI-generated abyss.

Recent Posts