Welcome to my Product Marketing website

I help businesses achieve sustainable growth through strategic product marketing, customer journey optimization, and data-driven engagement strategies. With a deep understanding of market trends, customer behavior, and digital channels, I craft tailored solutions that drive user acquisition, activation, and retention.

What do I do

Update: January 2025

Appreciate everyone who's reached out—your energy is contagious.

Right now, I’m keeping things lean. No big projects until March 2025, but I’m still open for select, high-impact collaborations.

Here’s how we can work together:

🚀 Marketing Audit – A 20-hour deep dive into your strategy. I’ll cut through the noise, pinpoint what’s working (and what’s not), and give you an action plan that actually moves the needle. [Learn more.]

🎯 Go-to-Market Strategy – Need to launch or reposition? I’ll help you craft a clear, compelling strategy—from messaging to execution—so your product doesn’t just enter the market, it stands out.

If that sounds like what you need, let’s talk. Email me (gregorraenok@gmail.com) or connect on LinkedIn. First step? A 30-minute call to see if we're a fit.

Product Marketing & Go-To-Market Strategy

I design and execute product marketing strategies that fuel business growth. By leveraging market insights, competitive analysis, and customer research, I create Go-to-Market (GTM) plans that align teams and drive successful product launches. Whether it's refining positioning, messaging, or value propositions, I ensure your product stands out in a crowded market and resonates with the right audience.

Customer Journey optimisation

Every touchpoint matters. I optimize the entire customer journey—from first interaction to conversion and long-term retention. By identifying pain points and friction areas, I develop personalized onboarding flows, engagement strategies, and retention initiatives that create seamless, engaging user experiences. My approach ensures that users not only adopt your product but keep coming back.

Performance Marketing & Digital Growth

I create and manage data-driven marketing campaigns across LinkedIn, Google Ads, Facebook Ads, and more to drive measurable business impact. From social media to email marketing and PPC, I execute targeted acquisition and engagement strategies designed to reach the right audience at the right time. My focus is on optimizing campaigns for efficiency, scalability, and ROI.

Data-Driven Customer Engagement Optimizationa

I use advanced analytics tools like Amplitude, Mixpanel, and Google Analytics to translate user data into actionable growth strategies. With hands-on expertise in customer engagement platforms like Braze and Pendo, I design multi-channel engagement campaigns that drive retention and lifetime value. Through rigorous A/B testing, cohort analysis, and continuous optimization, I ensure every marketing and product decision is backed by data.

Ready to elevate your product's market presence?

Get in touch

Clients

"Customer acquisition cost dropped by 38%, and trial-to-paid conversions increased by 50%—this was a game-changer"

"Michael Chen, Co-Founder of ScaleX SaaS, Singapore"

As a high-growth SaaS company, we knew we needed a strategic marketing approach to stand out. Gregor helped us refine our positioning, messaging, and GTM execution, ensuring our AI-powered platform was seen as a category leader. Within six months, our customer acquisition cost dropped by 38%, trial-to-paid conversion increased by 50%, and inbound leads doubled. His structured, data-driven methodology gave us clarity and focus—he's the partner you need if you're scaling fast.”

Kevin R, CRO, Spenmo

Partners